Job Description
The Director Product is responsible for defining where and how our digital products compete in the market. This role blends deep market insight with strategic product thinking to ensure we invest in the right opportunities, position our offerings clearly, and enable successful go to market execution.
The director focuses on market understanding, product differentiation, and long term growth, working cross functionally to translate insight into direction.
Key Responsibilities
Market & Competitive Intelligence

• Conduct qualitative and quantitative research to understand customer needs, buyer behavior, and unmet demand
• Define and refine customer segments and personas
• Analyze market size, growth drivers, and industry trends
• Maintain competitive landscape assessments, including positioning, pricing, and feature differentiation
• Identify emerging threats, substitutes, and disruptive trends

Product Strategy & Portfolio Direction

• Define product value propositions and strategic differentiation
• Partner with Product Management to influence roadmaps based on market opportunity
• Evaluate and prioritize initiatives using market impact, revenue potential, and strategic fit
• Support build/buy/partner decisions with structured analysis
• Contribute to long term product vision and multi year strategy

Go to Market Strategy

• Define target markets and ideal customer profiles for new and existing products
• Create positioning and messaging frameworks aligned to buyer needs
• Collaborate on pricing, packaging, and offer design
• Support launch planning, rollout sequencing, and market entry strategies
• Enable Sales and Marketing with clear narratives and competitive guidance

Cross Functional Alignment & Executive Communication

• Align Product, Marketing, Sales, and Leadership on strategic priorities
• Translate complex market data into clear, actionable recommendations
• Present insights and options to senior leadership to support decision making
• Facilitate strategy workshops and roadmap alignment sessions

Measurement, Learning & Iteration

• Define success metrics for products and market initiatives
• Monitor performance post launch and synthesize feedback
• Identify gaps between strategy and execution
• Recommend pivots, refinements, or investments based on results

Requirements:

• Bachelor’s degree in Business Administration, Information Technology, or technical field such as Engineering or Geology and a minimum of 10 years’ related experience. Or, in lieu of a degree, a minimum of 14 years’ related experience.
• Valid driver’s license with acceptable violation history.

About Terracon
Terracon is a 100 percent employee-owned multidiscipline consulting firm comprised of more than 8,000 curious minds focused on solving engineering and technical challenges from more than 200 locations nationwide. Since 1965, Terracon has evolved into a successful multi-discipline firm specializing in environmental, facilities, geotechnical, and materials services. Terracon’s growth is due to our talented employee-owners exceeding expectations in client service and growing their careers with new and exciting opportunities in the marketplace.

Terracon’s vision of “Together, we are best at people” is demonstrated through our excellent compensation and benefits package. Based on eligibility, role and job status, we offer many programs including medical, dental, vision, life insurance, 401(k) plan, paid time off and holidays, education reimbursement, and various bonus programs.
EEO Statement
Terracon is an EEO employer. We encourage qualified minority, female, veteran and disabled candidates to apply and be considered for open positions. We do not discriminate against any applicant for employment, or any employee because of race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender, disability, age, or military status.