Job Description

Innovation Marketing Manager

Ready to grow your career as part of a down-to-earth team with the freedom to explore and develop solutions on rewarding, large-scale projects? Want a flexible work environment and a culture where your ideas are valued and your safety is paramount? How about having access to a nationwide bench of expertise, and opportunities to learn and lead? This is life at Terracon, a 100% employee-owned company where we chart our course together, and everyone benefits when our hard work creates success.

As the Innovation Marketing Manager, you will significantly enhance our brand presence and accelerate growth by leading marketing efforts for SaaS and innovative service offerings to accelerate project delivery and empower our clients with site intelligence data and emerging technologies. The ideal candidate brings energy and experience in B2B SaaS, product, or technology marketing, and successful achievements in digital marketing and lead generation strategies. Responsibilities include:

Marketing Planning

• Growth Focus: Develop and implement comprehensive GTM marketing and communications plans aligned with strategic growth goals and adapt to competitive intelligence. Create ideal customer profiles, develop key messages, and map client journeys.

• Insights & Analysis: Collaborate with product leaders to set KPIs, analyze, and report on the effectiveness of campaigns, utilizing analytics tools to measure ROI.

Marketing Execution

• Digital Marketing: Lead corporate marketing and agency resources to execute lead generation campaigns through digital channels and event marketing.

• Storytelling & Positioning: Develop compelling value messaging, create use case stories, identify opportunities for thought leadership, and showcase innovative applications at events.

Change Management

• Energetic Leadership: Demonstrate high energy and enthusiasm to inspire and motivate teams, and drive the adoption of new tools and processes across the organization through storytelling.

• Effective Communication: Create communication plans that build belief in support of internal adoption, ensuring that stakeholder groups are well-informed and prepared to embrace new opportunities. 

Requirements:

• SaaS, product, or technology industry marketing experience.

• Successful lead generation and digital marketing campaign execution.

• Excellent written and verbal communication skills.

• Ability to manage multiple priorities and projects in a fast-paced environment.

• Strong leadership and team management skills.

• Proficiency in marketing software and tools, such as Microsoft Office, Adobe Creative Suite, CRM systems, and marketing automation platforms.

• Bachelor’s degree in communications, marketing, or related degree and 10 years of marketing and communications experience. Alternatively, instead of a degree, 15 years of related experience.

• Valid driver’s license with acceptable violation history.

The selected candidate will have the option to work from Terracon’s corporate office, utilize a hybrid arrangement at an existing Terracon location, or primarily work remotely. Occasional travel may be required.

About Terracon
Terracon is a 100 percent employee-owned multidiscipline consulting firm comprised of more than 7,000 curious minds focused on solving engineering and technical challenges from more than 180 locations nationwide. Since 1965, Terracon has evolved into a successful multi-discipline firm specializing in environmental, facilities, geotechnical, and materials services. Terracon’s growth is due to our talented employee-owners exceeding expectations in client service and growing their careers with new and exciting opportunities in the marketplace.

Terracon’s vision of “Together, we are best at people” is demonstrated through our excellent compensation and benefits package. Based on eligibility, role and job status, we offer many programs including medical, dental, vision, life insurance, 401(k) plan, paid time off and holidays, education reimbursement, and various bonus programs.
EEO Statement
Terracon is an EEO employer. We encourage qualified minority, female, veteran and disabled candidates to apply and be considered for open positions. We do not discriminate against any applicant for employment, or any employee because of race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender, disability, age, or military status.